Laura Nichols, Director of Creative Technology

A software developer for over 15 years, Laura’s extensive portfolio of large e-commerce platform projects—focused on delivering exceptional user experiences—makes her the perfect person to lead Beautifuli’s interactive development.

Her love for creative pursuits began with a film degree from the University of North Texas, then quickly fused with digital technology once she decided to change careers.  A self-taught developer, Laura is extraordinarily talented and well versed in a range of software applications.

Currently co-owner of her own company, JBN Software, Laura has spent the past decade architecting, developing, and custom building e-commerce systems for iSatori Technologies, Tundra Specialties, GoLite, and OutdoorProLink.

Before starting her own business, Laura worked at Crispin Porter & Bogusky as a technical director and software architect leading teams of up to 10 developers on projects for clients like Microsoft, Guitar Hero, and Vail Resorts.

Laura stays active in the technical and creative community by organizing the Boulder.NET User Group and serving as a member of the leadership committee for SheSays Boulder. In her spare time, she writes fantasy novels, enjoys mountain biking and riding her horse, Piñata.