Photo: Ecorazzi

The pleasure in following @LiviaFirth is making new discoveries about sustainable fashion as soon as she does. It’s exciting to watch her use her influence to unearth — not just emerging eco-designers—but a rich cache of information about how they work: sourcing materials wisely, upcycling, and bringing back the true art of fashion creativity.

Livia in Prada, 2012 Met Ball (Photo: British Vogue)

Her Prada gown for this year’s Metropolitan Museum of Art Ball was a Green Carpet Challenge (GCC) first for Livia: “It’s the first time a designer has used so many GCC materials in one single piece…the black paneled gown mixes certified silks, tulle and chiffon with sustainably harvested ostrich feathers and end-of line British-made lace.”

Livia wearing Henrietta Ludgate, S/S 2012 (Photo:

Thanks to Livia we know more about the work of Jeff Garner of Phophetik and Henrietta Ludgate. Of Ludgate, Livia says: “Henrietta’s designs have very few clothes miles. She is a pioneer of localized production and techniques. They are designed in her Scottish studio and use fabrics processed and woven in the British Isles.”

Prophetik’s, Jeff Garner, fits Livia, 2011 Golden Globes (Source: British Vogue)

For her Golden Globes gown, we see a beauty made of hand-dyed indigo “peace” silk and hemp, all dyed at Phophetik’s own premises in Leipers Fork, Tennessee. Yet another coup for Livia, she’s discovered a man who has revived the art of natural indigo dying.

Livia wears Stella McCartney, 2011 Met Ball (Photo:

At the 2011 Met Ball, LIvia wore a gown from Stella McCartney. The bodice was embroidered with reclaimed vintage beads salvaged from a no-longer wearable piece. The overlying skirt was made from Abaca fiber, which grows in subequatorial areas with little water.

As she salutes designers who respect the natural world, likewise we salute Livia Firth, for teaching us about the graceful use of celebrity and influence.