What are Sustainable Fibers?


Photo: @source4style

Author: Bex of FashionmeGreen

Sustainability is a current hot topic and a word that is often thrown about in regards to fashion, economics, food, development – pretty much anything. But what do we really know about sustainability?

The Genius of Color: Then & Now


A trip to New York’s Met starts with an “impossible conversation” between two great Italians: Elsa Schiaparelli, who was known for her “shocking pink”, and Muiccia Prada, whose palettes are signature. But a taxi ride to Brooklyn brings us to Helena Fredriksson’s doorstep. For us, Helena is the soul of this season’s take on color.

My Florence. In Eco-Style.


And why does Ellinor Stigle, Beautifuli.com’s Director of Photography, love Florence so? It wakes her at morning with a cappucho at the tabacci on the corner of Via Geulfa and Via Panicale. It pulls her into lively conversations with neighbors; it leads her down the ancient streets of the Oltrarno to browse shops in the old artisans district. According to Ellinor, “the art of fragrance was born in Florence” and no trip back to her favorite city is complete without a visit to perfumeries.

My Vancouver. In Eco-Style.


Touring Granville Island, Vancouver, BC with Beautifuli’s CEO, DENISE HORTON

Morning arrives with a marine layer, bearing salt air and sea breezes from the coast. Latte in hand, our CEO, Denise Horton, makes the quick trip over to Granville Island on the rainbow-colored Aquabus, Vancouver’s much-loved little ferry. Weaving her way among streets made lively with street performers she heads first to Paper Ya, one of many unique boutiques here in astounding array. Hand-made by fair trade certified artisans, uses for these papers are as many as your imagination suggests.

A Stylishly Sustainable Life: Getting Started


Photo: Vogue.com

You’re starting to hear more about sustainability in fashion. Magazines like Marie Claire have a monthly column devoted to eco-fashion, Vogue is covering the trend and for the first time ever, an entire runway collection—The Green Shows—was presented at New York Fashion Week this past February. But good-hearted as you are, you struggle with giving up your stylish ways, no matter what you hear about the not-so-nice ways fashion is made.

Sustainability With Style: This Is How It’s Done


Natalie Portman uses her visibility to style her world with intention and compassion. “I’m trying to use whatever attention is focused on me and divert it to something that really deserves attention.”1

What is Eco-Fashion?


Photo: Carrie Parry, S/S 2012


By now most of us have heard the term eco-fashion. Perhaps you have heard of its sister terms too: ethical fashion, sustainable, conscious, considered, eco-friendly, ecological… the list actually goes on and on, but we are essentially talking about the same thing. We are talking about fashion that takes into consideration other elements than simply being stylish, which is the leading reason for its existence.



by Rebecca Butler, FASHIONmeGREEN

GUNAS is a progressive luxury brand of bags for men and women. Led by designer and founder, Sugandh Agrawal, the label creates cosmopolitan and eco-conscious collections born in NYC.